Name: Build on SPECS: Developer Meet and Greet
Start: 2026-10-16T16:00:00-04:00
End: 2026-10-16T17:00:00-04:00
Location: Westfield Century City

RSVP

Build on SPECS: Developer Meet and Greet

September

30

–

October

1

,

2027

RSVP

See What’s Next.

About

Come meet the team behind SPECS. Join us at our First Look space in Century City for a casual gathering with members of the SPECS team and fellow builders.

Whether you’re already building Lenses, exploring AR glasses for the first time, or simply curious about what’s possible on SPECS, this is a chance to connect with the people shaping the platform. Share your ideas and feedback, and meet other developers and creators in the community.

Bring your questions, your ideas, and any projects you’d like to talk through.

Space is limited, so please RSVP to reserve your spot.

Where to Find Us

SPECS First Look, Westfield Century City
10250 Santa Monica Blvd., Suite 1330
Los Angeles, CA 90067

We are located in the outdoor Westfield Pop-up near Tesla.

Parking

For the closest access, park in the Red (Nordstrom) section of the Westfield Century City garage. The first hour of self parking is free.

When and Where

Tuesday

,

August

31

-

Thursday

,

September

2

,

2027

Starting at

1:00pm

EDT

Speakers

Maya Okonkwo

Head of Emerging Platforms

Snapchat

Maya leads the team responsible for bringing Specs experiences to life at scale, and has spent the last decade helping hardware products find their cultural moment.

Lena Chu

VP of Innovation Partnerships

Meridian Retail Group

Lena oversees Meridian Retail Group's emerging technology integrations and has been quietly piloting Specs-enabled in-store experiences for the past two seasons.

Dev Rasmussen

Founder & Creative Technologist

Parallel Studio

Parallel Studio builds AR experiences that sit at the edge of art and utility, and Dev was among the first independent developers to ship a consumer-facing Specs lens.

Tuesday, August 31

9:00am

Welcome to the Lens

Kick off three days of Specs programming with an opening session that sets the stage — literally. A quick look at where AR has been, a longer look at where Specs is taking it, and the first chance to put the hardware on your face.

Maya Okonkwo

11:30am

Consumer Track: Everyday AR

Designed for the curious and the newly converted: a guided walkthrough of what Specs actually does in the real world, from navigation overlays to social lenses to the moments you didn't know you were missing.

Iraina Bell

2:00pm

Developer Deep Dive: Building for the Face

An intro session for developers new to the Specs platform. Cover the SDK fundamentals, spatial design constraints, and the questions every first-time AR builder asks — answered before you have to ask them.

Sharon Scott

Wednesday, September 1

9:30am

Client Showcase: Brands in AR

A curated look at how forward-thinking brand partners are integrating Specs into campaigns, retail experiences, and live events. Real case studies, real results, and a few things that surprised even us.

Manuel Garner

12:00pm

Hands-On Lab: Build Your First Lens

Bring your laptop and your appetite for experimentation. This guided workshop walks developers through building and deploying a Specs lens from scratch — no prior AR experience required, curiosity is the only prerequisite.

Jacob Richman

3:30pm

Panel: Who Is the AR Consumer?

Three perspectives, one honest conversation. Creators, researchers, and early adopters dig into how people are actually using Specs — what clicks, what doesn't, and what the next wave of users will expect.

Lena Chu, Karla Brunson, & Elizabeth Oliver

Thursday, September 2

9:00am

Roadmap Reveal: What's Coming to Specs

A candid look at what the Specs team has been building — new features, expanded developer tools, and a platform roadmap that gives clients and creators something concrete to plan around.

Maya Okonkwo

11:00pm

Open Office Hours

Unstructured time with Snapchat's product, engineering, and partnerships teams. Bring your questions, your feedback, or just your wishlist. This is the session people remember.

Hortense Kaye, Mary Taieb, & Charif Lunsford

1:30pm

Closing Session: The Next Layer

A send-off that's equal parts reflection and momentum. What did we build this week, what does it mean, and what do you do with it when you leave? Ends with a final group demo that earns its applause.

Dev Rasmussen

Tuesday, August 31

9:00am

Welcome to the Lens

Kick off three days of Specs programming with an opening session that sets the stage — literally. A quick look at where AR has been, a longer look at where Specs is taking it, and the first chance to put the hardware on your face.

Maya Okonkwo

11:30am

Consumer Track: Everyday AR

Designed for the curious and the newly converted: a guided walkthrough of what Specs actually does in the real world, from navigation overlays to social lenses to the moments you didn't know you were missing.

Iraina Bell

2:00pm

Developer Deep Dive: Building for the Face

An intro session for developers new to the Specs platform. Cover the SDK fundamentals, spatial design constraints, and the questions every first-time AR builder asks — answered before you have to ask them.

Sharon Scott

Wednesday, September 1

9:30am

Client Showcase: Brands in AR

A curated look at how forward-thinking brand partners are integrating Specs into campaigns, retail experiences, and live events. Real case studies, real results, and a few things that surprised even us.

Manuel Garner

12:00pm

Hands-On Lab: Build Your First Lens

Bring your laptop and your appetite for experimentation. This guided workshop walks developers through building and deploying a Specs lens from scratch — no prior AR experience required, curiosity is the only prerequisite.

Jacob Richman

3:30pm

Panel: Who Is the AR Consumer?

Three perspectives, one honest conversation. Creators, researchers, and early adopters dig into how people are actually using Specs — what clicks, what doesn't, and what the next wave of users will expect.

Lena Chu

9:00am

Welcome to the Lens

Kick off three days of Specs programming with an opening session that sets the stage — literally. A quick look at where AR has been, a longer look at where Specs is taking it, and the first chance to put the hardware on your face.

Maya Okonkwo

11:30am

Consumer Track: Everyday AR

Designed for the curious and the newly converted: a guided walkthrough of what Specs actually does in the real world, from navigation overlays to social lenses to the moments you didn't know you were missing.

Iraina Bell

2:00pm

Developer Deep Dive: Building for the Face

An intro session for developers new to the Specs platform. Cover the SDK fundamentals, spatial design constraints, and the questions every first-time AR builder asks — answered before you have to ask them.

Sharon Scott

RSVP

Specs is rewriting the relationship between the world you live in and the one you build. This is where that story unfolds across three days of demos, conversations, and hands-on exploration.